2013 CCBO Annual
International
Conference
General Sessions
Sunday, September 29, 2013
Michael Wood | Senior Vice President
TRU | The Global Leader in Youth Research + Insights
Michael is a sought-after public speaker and teen expert. At TRU, he directs the company’s syndicated division, where he is responsible for the twice-a-year TRU Study—the key tracking and segmentation study relied on by more than 150 of the world’s leading youth-oriented
brands.
Michael presents to and consults with many of TRU’s syndicated clients, including: Abercrombie & Fitch, Coca-cola, Disney, ESPN, Hewlett Packard, Microsoft, MTV, Neutrogena, Nike, Nordstrom, Pepsi, Seventeen, and Target.
Michael has been widely quoted on teen-marketing issues, appearing in USA Today, Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Washington Post, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age and on CBS, CNN, CNBC, NPR, and
countless more publications and electronic media.
Before coming to TRU, Michael worked in market research at Levi Strauss & Company in Brussels. Joining TRU in 1997 marked a return for Michael to the world of youth marketing. Michael previously was employed by the Organization for Economic Cooperation and Development in Paris. Michael has a Masters degree in International Marketing from Boston University and a BS degree in Marketing from the University of Alabama.
Monday, September 30, 2013
Dr. Bob Bramucci | Vice Chancellor, Technology & Learning Services
South Orange County Community College District | Disrupt or be Disruptive
Dr. Robert S. Bramucci, Vice Chancellor, Technology and Learning Services, oversees the Technology & Learning Services functions for the South Orange County Community College District, including: all educational programs and services offered in the District; technology services for academic and administrative functions; district and college research functions with focus on promotion of student success; leadership and coordination in enrollment management and distance education programs; coordinating programs relationships with colleges, universities, local high schools, and regional occupational programs; coordinating workforce preparation programs in cooperation with regional businesses/industry; and chair of committees and task forces that address issues including sabbaticals, academic calendar, student information system, district planning, and distance education.
Tuesday, October 1, 2013
Robert Shireman |
California Competes|
A Money Magazine “hero” award winner for his work on college affordability, Bob previously spearheaded the Obama Administration’s successful efforts to reform student lending, increase Pell Grants, simplify the financial aid process, strengthen consumer protections, and focus national attention on college completion. In 2004 he launched the Institute for College Access and Success, where his early leadership on the issue of rising student debt prompted Congress to adopt income-based repayment for student loans. Inside and outside of government Bob has worked to improve campus diversity, reform high schools, recruit new teachers, and renovate crumbling schools. His triumphs over powerful special interests earned him the Public Advocates “Voice of Conscience” award in 2012. He grew up in California and holds a Bachelor’s degree in Economics from the University of California at Berkeley, a Masters in Education from Harvard, and a Masters in Public Administration from the University of San Francisco.